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5 Amazon Trends You Need To Know This 2022

5 Amazon Trends You Need To Know This 2022

As the industry's leading e-commerce website, it's only natural that you'd choose Amazon to sell your goods and services. But what's the point if you don’t see an increase in your sales?

Lack of engagement and sales on your listings can be pretty discouraging. You tried everything you could, but you’re not getting enough customers. You begin to ask yourself, “What am I doing wrong?”

When confronted with such a challenge, you may become overwhelmed with negativitybut it doesn’t have to be like that. To capture customers, you should take advantage of the current trends in the marketplace.

In this blog, we’ve rounded up 5 Amazon trends that can help you boost your sales in 2022.

Trend #1: Amazon Advertising

Amazon Advertising

One of the fastest ways to grow your business on Amazon is through Amazon Advertising. Sponsored ads can help you increase your product visibility, extend your reach, and sell more.

Amazon's dominance is accompanied by fierce competition among Amazon sellers.  As a result, Amazon Advertising is continuously expanding, leading marketers to come up with a strategic and versatile plan to obtain the best results.

Amazon Advertising (formerly AMS or Amazon Marketing Services) is a service that works in a similar way to pay-per-click ads on Google: sellers only pay when shoppers click on ads.

What are the benefits of Amazon Advertising?

As mentioned above, these are the primary benefits you can enjoy if you choose to scale up your business with Amazon Advertising:

✔️ Getting discovered                                                       ✔️ Generate sales and purchase history
✔️ Reaching the right customers                                    ✔️ Control costs
✔️ Brand awareness                                                          ✔️ Gaining buyer data and statistics

If you’re interested to learn more, check out this article on how to increase visibility and sales with Amazon advertising.

Need help with your Amazon advertising? Let’s talk, and we’ll show you how we can help.
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Trend #2: Amazon Listing Videos

sample Amazon Listing Videos

Nowadays, people enjoy seeing various types of content on the internet. When selling your products or services on Amazon, adding video content is an absolute must!

Potential buyers who visit your shop could be swayed by video content. It's an opportunity to showcase your creativity while promoting your products in an informative or educational manner.

Having videos on each of your listings can help:

  • build brand credibility
  • gain your customer’s trust
  • increase engagement and conversion rates

While making your product videos, you should consider the following tips:

  • Create an impactful introduction or opening. Use music that fits your products and the overall vibe of the video. Add effects, but don’t overdo it. 
  • Make sure you’re filming in a well-lit room. It’s preferable that you also use a high-definition camera to ensure quality production.
  • Add texts that highlight your product's benefits, performance, and functions. 
  • Include demonstrations on how to use the product, as well as customer feedback and ongoing promos.
93% of respondents said that video is helpful when they’re purchasing a product, according to research from video creation tool company Animoto. 72% of customers would rather learn about a product or service via video, according to HubSpot.

Customers love seeing actual photos and videos of products, so they won’t have any doubts when purchasing from you. It’s time to get those sales!

Trend #3: Influencer Marketing

At a fundamental level, influencer marketing is a type of social media marketing that uses endorsements and product mentions from influencers–individuals who have a dedicated social following and are viewed as experts within their niche.

Influencers can be celebrities, public figures, or content creators that go viral on social media platforms. However, there’s a fine line between these celebrities and influencers who built their audience from scratch.

While celebrities do have a huge following, dedicated influencers who have strong connections with their fanbase often get more engagement when it comes to endorsing products online.

An influencer endorsing a food product to her online followers.

Influencers love interacting with their followers, and this gets them more love from the masses. 

Because of this, they have the power to affect their audiences’ way of thinking, buying decisions, and perspectives, hence the term ‘influencers”.

Some influencers reach out to small businesses and Amazon sellers for tags and shoutouts in exchange for free items. This may be an excellent chance for you, but remember to do a background check on them to avoid scams and prevent getting involved with a problematic influencer.

Look for credible influencers with a good background to form a partnership and conduct business with, allowing your brand to gain more recognition.

Trend #4: Supply or Product Availability

Supply Chain related image

Due to supply chain issues this year, brands are heavily troubled with the problems that come with it. The availability of inventory will continue to have an impact on Amazon and other major e-commerce platforms.

As this issue arises, many of your competitors will struggle to adapt. After all, it disrupts a portion of a business’s operation. Consistent product availability is the key to a positive shopping experience, as well as the foundation for a stable income and loyal customers.

If you can't or don't stock a product range that meets the needs of shoppers, how can you expect them to return? The short answer is that they won't.

If you manage to put out products at the right time and the right price while your competitors could not, expect a massive influx of customers to flock to your store.

Trend #5: Keep up with Amazon SEO

Amazon SEO related image

This one isn’t exactly a trend, but it’s one of the essential things to keep an eye on when you’re planning to sell or already selling on Amazon.

Amazon SEO’s purpose is to help consumers buy, so the algorithm works to meet this goal. When a consumer searches on Amazon, the algorithm determines which product listing has the highest likelihood of fulfilling the searcher’s needs.

To simplify, Amazon SEO’s algorithm needs to determine which listings are best suited for the customer’s needs or preferences.

To improve your ranking, you must first create a compelling product listing that is optimized for your target audience. Use relevant keywords, images, titles, and descriptions. You can also aim to put out an A+ content to give your potential customers detailed information about your product.

Do keep in mind that Amazon’s A10 algorithm prioritizes two key ranking criteria:

  • Reviews 
  • Your sales rank / user-generated traffic

To sum everything up, the Amazon A10 algorithm aims to boost the visibility of listings with genuine reviews and sales.

Final Thoughts

Newbie seller or not, everybody has their struggles to deal with. The most important thing is to stay calm and focused. Be a risk-taker. Take chances. If you allow yourself to be intimidated, you will end up back at square one. Remember that you are one step closer to achieving your business goals as each day passes.

Take advantage of these trends to give you a competitive edge and bring your business to new heights!
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