Whether it’s a big or small scale business on Amazon, you’re bound to deal with more demands over time. The bigger your business gets, the harder it gets to manage. Picture yourself doing endless tasks that take a considerable chunk of your time. Not too ideal, isn’t it?
To avoid problems in the future, the wisest thing to do is to hire a Virtual Assistant. Specifically, an Amazon VA. If you’ve already read some of our previous blogs, then you’re well aware of how beneficial a virtual assistant could be for your business. In this blog, we’re going to talk about the common tasks of an Amazon VA.
An Amazon VA is a highly-trained and experienced individual who works remotely and gives service to their Amazon seller clients by taking on time-consuming tasks that would otherwise eat up the day for an Amazon seller. But, Amazon virtual assistants not only possess a wide range of skills that are needed to make sure your business runs smoothly–they’re also Amazon specialists.
Virtual assistants are all-rounders and basically versatile. They know how to multitask and give outstanding results in everything they do. The greatest thing about hiring VAs is that it reduces labor costs, lets you prioritize your core tasks, and maintains your business’ stability.
As an Amazon seller, it’s essential to determine which tasks you’re having trouble doing. If those tasks slow you down or just make you feel stressed, you can delegate them to your VA. Here are some of the common tasks your Amazon VA can do for you:
No one should underestimate the power of good customer service. It can either make or break your business. A great VA knows how to handle customers no matter the situation. Part of the job is that they make sure all queries are answered, respond to positive and negative feedback, engage with commenters, etc.
Positive customer service experiences increase sales and cart conversion rates and keep your customers buying!
This task requires enough knowledge and skill to analyze what’s trending on the market. Your VA will research for products that are popular and relatively cheap but can generate high sales.
In simpler terms, the VA will explore your competitor’s market, their best-selling products, and items that many consumers fancy. This gives you an idea of what to put out or include in your listings. Some Amazon VAs specialize in product research and are very adept in using Amazon research tools and what to look for for a great product to sell. You may want to look into an Amazon Product Research Specialist VA depending on your business’s current needs.
Order fulfillment is a task that involves receiving a customer’s order, processing, and shipping. It’s one of the most time-consuming tasks and must be properly taken care of. In fulfilling orders, Amazon sellers have several options to choose from:
- In-House Fulfillment
- Third-party Fulfillment
- Fulfillment By Amazon (FBA)
- Multi-channel E-commerce Fulfillment
Your Amazon VA should be knowledgeable in at least one of these fulfillment channels, or should easily be able to learn the ropes of the other choices, as they are already familiar with Amazon’s fulfillment options.
To sell products on Amazon, you need to have a listing. Product listing includes the product title, images or pictures, product descriptions and other product information. It’s a page where you can show off your product and give your customers details they need or want to know.
Amazon VAs know creative and persuasive copywriting that can help your products outshine your competitors’ listings and convince customers to buy on your store. Plus, they’re also no stranger to SEO (Search Engine Optimization). With a deep understanding of how SEO works, your Amazon product listing will surely be more visible and outrank your competitors in customer searches.
These tasks involve checking on warehouse stocks, assets, and materials to ensure there are enough stored products for future purchases. Managing tracking information includes monitoring of orders, shipments, and parcels. Real-time data of the orders are updated, so it’s easy to track in case of conflicts with the delivery.
For non-FBA fulfillment channels, a tracking system is vital to businesses because many customers always look up their order’s delivery status. It allows them to know where their parcels are and gives them excitement or anticipation. An experienced VA can easily manage this everyday scenario for your Amazon store.
Put your Virtual Assistant in charge of marketing campaigns rather than doing it yourself. They narrow down your business’s target audience, determine keyword triggers, ad placements, and manage ROI. Amazon PPC Specialist VAs are highly-skilled in running PPC ads that minimize your ad spend and maximize your revenues.
Amazon Seller Metrics determine how good your overall performance is as an Amazon seller. To ensure your ratings are high, your Virtual Assistant will keep track of your rankings, order percentage, order defect rates, inventory and fulfillment performance, and all other metrics. A good Amazon account standing is the backbone of your Amazon business so a highly-skilled Amazon VA is imperative for your business’s health.
In business, there will always be bad reviews mixed with the good. Here are some practices your Amazon VA can easily do for your business to improve customer feedback rating:
1. Collect feedback.
- Learn about low-rated products, why they’re marked low, and why customers or buyers are not satisfied with them.
2. Listen to customers.
- Their feedback gives you the chance to improve your service or products. You’ll know what kind of elements or aspects your products lack or where they need improvement.
3. Follow-up and Deliver
- Give your customers assurance that you’re not ignoring their requests and suggestions. After that, implement changes and improvements that you promised to make.
After a long day of countless transactions, it’s always important to remember that it costs 5 to 25 times more money to acquire a new customer than to keep existing ones happy.